Introducing Explore WTC

Allow us to reintroduce ourselves, we are now @ExploreWTC across all our digital platforms including our website (explorewtc.com) and on Instagram, Facebook, and X (@explorewtc).  We rebranded to help you find one official home of news and happenings at the World Trade Center. The World Trade Center is an iconic New York City destination that offers visitors a unique and memorable experience. Our 16-acre campus is a gateway to Lower Manhattan, New York City, and the greater New York and New Jersey regions, with a mix of public spaces, parks, eateries, retailers, office towers, and cultural and historical points of interest.

Why rebrand?

Aside from some color palette tweaks and logo switches, we wanted to showcase that there is always somewhere to explore on the WTC campus. From the architecture to the seasonal events and pop-ups, there is always something new to discover as a visitor or a local. Explore WTC is the all-encompassing brand for the community stakeholders on the campus. 

Explore Public Spaces

The World Trade Center campus features thoughtfully designed public spaces that invite reflection, relaxation, and community gathering. The 9/11 Memorial, with its twin reflecting pools, offers a serene environment for remembrance. Liberty Park provides an elevated green space overlooking the campus, perfect for a moment of tranquility amidst the urban bustle. North and South Oculus Plazas are home to events, public art, and pop-up experiences throughout the year, ensuring there's always something new to discover and attend.

Explore Extraordinary Views

One World Observatory, located atop One World Trade Center, offers breathtaking 360-degree views of New York City's iconic skyline. Visitors can experience the city from over 100 stories above street level, witnessing the bustling metropolis from a unique vantage point. 

Explore Culture

The World Trade Center campus is a hub for cultural celebrations. Throughout the year, the campus hosts various cultural events, from art exhibitions to musical performances, reflecting the diverse tapestry of New York City’s communities. Public art installations, like Gillie and Marc’s animal sculptures in South Oculus Plaza, further enrich the cultural landscape of the area and offer visitors with an unexpected whimsical installation amidst the backdrop of the Oculus. The recent addition of the Perelman Performing Arts Center (PACNYC) brings a cultural center with multiple performance spaces, and the St. Nicholas Greek Orthodox Church provides the campus with a beautiful space for reflection. 

Explore Office Spaces

The WTC campus is currently home to four office buildings that offer leasing options to work on the campus in spaces with stunning views and top-tier amenities. Its convenient access to multiple transportation options makes commuting easy and efficient. 

Explore Shops & Dining

Whether you are looking for a quick meal or shopping for a new outfit, the Westfield Shops at the Oculus offer a variety of dining and retail options. For a casual bite, Gansevoort Market features several food vendors.  If you prefer a sit-down meal, Eataly’s restaurants range from fast-casual to more formal. Metropolis located inside the PACNYC also offers fine dining in an elegant setting. 

Our rebranding as Explore WTC encapsulates the essence of discovery and engagement that defines an experience at the World Trade Center. We invite visitors and locals alike to continually explore and rediscover the ever-evolving campus that makes it a unique destination in the heart of New York City. Follow us and tag us across social media @ExploreWTC!